3/24/2023 0 Comments Selfcontrol 2.1.1Low-level construals are more detail-oriented or subordinate thought processes. This is a superordinate or central approach, thinking about the overall idea of the situation and extracting the main gist of the situation. High-level construals are a way of thinking in a big-picture way. 3.13 Additional types of distance associated with consumer behaviorĬLT divides mental construals into two levels: the high-level and the low-level.3.9 Social conflict, negotiation, and persuasion.At the low level, people focus on the peripheral, secondary features that are less essential to the overall gist of the situation or object. When people are engaged in low-level construal, they are focusing on the present in great detail.
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